Insights
More with analytics
Net Zero: How Should PR and Comms Approach the New Sustainability Trend?
The net zero notion has quickly become mainstream among countries and corporations, serving as a new branding exercise showcasing a commitment to sustainable development. Our media analysis found that the US and UK are ahead in the race to position themselves as net...
Crypto’s Environmental Impact: How Can Crypto Companies Rebrand Themselves as Green?
Awareness of crypto's estimated carbon footprint has been steadily growing, with 2021 seeing much more media content and engagement around that issue. As Tesla dictated the debate with its decision to no longer accept Bitcoin over climate concerns, many crypto mining...
Upcycling: How Can the New Trend Be Used in Sustainability Comms?
Amid the ever-growing consumer focus on sustainability, upcycling has started to become a noticeable trend as part of the wider media conversation around overconsumption in a world where many industries rely on annual refresh cycles. Our media analysis found that...
Biodiversity: How Can PR and Comms Help With Preserving Our Nature?
Although the concept of biodiversity is not that popular in comparison to climate change, an increasing number of scientists and activists are making the case that the two issues are closely linked and need to be tackled together. Our analysis found that the media...
Dubai Expo 2020: What Nation Branding Lessons Can We Draw?
The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...
How Can PR Help Companies in the Wild West of Crypto? A Media Analysis
As people’s interest in crypto has skyrocketed, 2021 was a record year for the market - and nearly every major media outlet started to report on crypto developments. Our media analysis found that Biden's new tax rules and China's ban on crypto trading made...
Will Handling “Sportswashing” Become PR Priority? Analysing the Media Debate Around Countries, Teams and Brands
With the 2022 Olympic Games in Beijing and the World Cup in Qatar, the concept of sportswashing is gaining steam in the media, as critics allege that oppressive governments use sports as a PR tool to legitimise their regimes and distract the public from...
Global Health: How Can Pharma Cut Through the Covid Noise to Promote Work on Other Diseases?
During the pandemic, global health diseases have been discussed in two main ways: as being put on the sidelines because of the immediate threat of Covid, or as being finally treatable thanks to the advances in vaccine science turbocharged by the crisis. Our media...
Veganuary: Will Climate Concerns Make Veganism Mainstream?
With a record number of people taking part in Veganuary 2022, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. Our media analysis found that the largest topic in the...
