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Integrated Evaluation: Traditional and Social Media Analytics
It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure. In this regard, it’s been almost two...
read more![Oncology in UK Media [Infographic]](https://commetric.com/wp-content/uploads/2017/03/Oncology-2019-400x250.jpg)
Oncology in UK Media [Infographic]
VIEW INFOGRAPHIC Commetric has used its award winning technology to create an interactive dashboard tracking Oncology related coverage. The platform indexes the prominent issues, companies, products and executives being referenced in this space, highlighting...
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“I am an Arsenal fan”: Consumer Behaviour in Sport and Social Media Analytics
Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
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How to Build Bulletproof Communication Strategy Using Measurement Tools
Jo Perrin, Corporate Comms Director at Verizon, recently joined us for a webinar using the above title, part of the AMEC Measurement month series. Jo is Corporate Communications Director, for Enterprise Solutions at Verizon and has been one of our clients since 2006....
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Crisis Communications under the spotlight – the case of Tesco Bank
Tesco Bank Fraud - A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or...
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Storytelling and Sports: Under Armour vs Nike (Part II)
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand essence. As...
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Storytelling and Sports: The Perfect Pairing (Part I)
"Storytelling" is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake of it....
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How to Measure Marketing ROI with a Single KPI
One of the existential questions that have always bothered marketers is finding the magic bullet KPI that could measure the whole value of ROI in marketing communications. In pre-digital times one such metric that all brands, and especially those in the FMCG sector,...
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Content Marketers: 3 Fundamental Truths to Guide You in Content Strategy Development
Do you feel inundated with all the marketing buzz words, tips, principles, advice, etc., telling you how to improve your content strategy development? I do! The amount of marketing buzz the modern marketer has to deal with is growing exponentially, reaching –watch...
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