Latest thinking
Commetric Shortlisted for 2 Diamond SABRE Awards
We are thrilled to announce that Commetric has been shortlisted for two Diamond SABRE Awards EMEA 2023. Our work with EY on understanding brand positioning and opportunities in a post-COVID digital transformation sector was nominated for The SABRE Award for...
What Do Layoffs Mean for Big Tech’s Reputation? A Media Analysis
The high-flying tech industry is facing a reckoning as the economy slows, with companies like Amazon, Google and Microsoft making headlines with their massive layoffs. Our media analysis found that the tech industry became the centre of the inflation narrative and...
What Can We Learn About Vegan Comms from Veganuary 2023? A Media Analysis
Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of...
AI, Economy and Climate: What Are the PR Implications of Davos 2023?
The World Economic Forum’s first winter meeting in Davos since 2020 saw several recurring themes in the global media coverage, ranging from the state of the global economy to the potential for technology and innovation as a force for good. Our media analysis found...
JP Morgan Healthcare Conference 2023: What Are The PR Takeaways from Pharma’s Most Influential Event?
The annual healthcare takeover of San Francisco is arguably still the most influential gathering in the business, as it generally sets the tone for the year for the drug industry. Our media analysis found that despite a slowdown, M&A still gives pharma brands a PR...
What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis
This January marked the first time that CES was back in full swing since the pandemic, and it was filled with headline-grabbing products aiming to set the next-generation tech trends. Our media analysis found that smart homes technology managed to generate the biggest...
What PR Trends Will Shape 2023? Let’s Ask the Experts
In order to find out what the public relations industry will look like in 2023, Commetric interviewed several prominent PR practitioners. They expect economic turbulence to make strategic counsel more valuable and AI to have a big impact on the sector. In addition,...
Upcycling, Health Equity and Crisis Comms: Commetric’s Most-Read Media Analyses of 2022
Just like 2020 and 2021 were dominated by Covid-related news, so was 2022 also shaped by a large singular narrative - the war in Ukraine. But the war and its ramifications made ever-pressing topics like sustainability and equity more pertinent than ever, as evidenced...
Sustainability in Pharma: How Can Pharma Brands Get Greener?
Although the pharma industry still doesn't have a reputation for being a major polluter, the media is starting to focus more and more on its environmental footprint, as recent studies showed that it's actually dirtier than the global automotive production sector. Our...