Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of living crisis, while partnering with brands that share desirable associations to gain more media exposure.
veganuary-infographic by rositsa.chernevaVeganuary 2023 [Infographic]
