Latest thinking
Telehealth: Is Telemedicine a Trend to Stay After Its Covid Boom?
Covid has caused a massive acceleration in the use of telehealth but as the virus winds down, the question of whether or not telehealth will blossom and enjoy widespread adoption remains to be seen. Our analysis found that telehealth players like...
![Immunotherapy in the media [Infographic]](https://commetric.com/wp-content/uploads/2022/05/Immunotherapy-400x250.jpg)
Immunotherapy in the media [Infographic]
Immuno-oncology has continued to be a priority for Big Pharma even during the heights of the Covid pandemic. Commetric's infographic looks at the media debate around this rapidly developing field, taking into account key topics, companies, spokespeople, journalists...
Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?
The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. Our analysis found that the use of the term "greenwashing" has been steadily growing...
Immuno-Oncology: How Can Pharma PR and Comms Boost Their Immuno-Campaigns?
As pharma experiences continued momentum for immuno-oncology treatments, with the current drug development pipeline consisting of thousands of potential therapies and therapy combinations, the media conversation around immuno-oncology is becoming livelier and...
Commetric Wins Two DataComms Awards
We are thrilled to announce that our work with Novartis was distinguished in two categories at the DataComms Awards 2022. Our entry, “Integrated multichannel measurement for World Sight Day and XOVA”, won Gold in the Best use of data as part of an...
Commetric Wins 2 IN2 SABRE Awards
We are proud to announce that we won two awards at the 2022 IN2 SABRE Awards EMEA. Оur work with Novartis on reshaping quarterly financial results comms strategy based on data won the Best in Measurement, Post-Campaign Analysis award. The...
What Crisis Comms Lessons Can We Learn from Ferrero’s Kinder Recall? A Media Analysis
At the beginning of April 2022, Ferrero, one of the biggest chocolate and candy companies in the world, recalled Kinder Surprise products in the United Kingdom over a link to cases of salmonella, mostly in young children. A few days later, the company extended the...
Commetric Shortlisted for 3 SABRE Awards
We are very proud to have been shortlisted for the 2022 SABRE Awards EMEA in three categories. Оur work with Novartis on reshaping quarterly financial results comms strategy based on data was recognised in the categories of The SABRE Award for Superior...
Sustainable Finance: What is PR’s Role in ESG Investing?
Sustainable finance reached record growth last year and is poised for continued growth in 2022, with major financial institutions making renewed efforts towards their ESG-related activities as pressure from global regulatory bodies mount with rising climate change and...