Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?
Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
Net Zero: How Should PR and Comms Approach the New Sustainability Trend?
The net zero notion has quickly become mainstream among countries and corporations, serving as a new branding exercise showcasing a commitment to sustainable development. Our media analysis found that the US and UK are ahead in the race to position themselves as net...
Crypto’s Environmental Impact: How Can Crypto Companies Rebrand Themselves as Green?
Awareness of crypto's estimated carbon footprint has been steadily growing, with 2021 seeing much more media content and engagement around that issue. As Tesla dictated the debate with its decision to no longer accept Bitcoin over climate concerns, many crypto mining...
Commetric Shortlisted for Two DataComms Awards
We are very proud to announce that our work with Novartis was shortlisted in two categories at the DataComms Awards 2022. Our entry, “Integrated multichannel measurement for World Sight Day and XOVA”, was recognised in the categories of Best use of data...
Upcycling: how can the new trend be used in sustainability comms?
Amid the ever-growing consumer focus on sustainability, upcycling has started to become a noticeable trend as part of the wider media conversation around overconsumption in a world where many industries rely on annual refresh cycles. Our media analysis found that...
Biodiversity: How Can PR and Comms Help With Preserving Our Nature?
Although the concept of biodiversity is not that popular in comparison to climate change, an increasing number of scientists and activists are making the case that the two issues are closely linked and need to be tackled together. Our analysis found that the media...
Dubai Expo 2020: What Nation Branding Lessons Can We Draw?
The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...
Commetric Wins HR Award
We are thrilled to announce that Commetric’s new employee development and appraisal programme won а Best HR project award at the Annual HR Awards organised by the Bulgarian Association for People Management (BAPM). BAPM is a professional...
How Can PR Help Companies in the Wild West of Crypto? A Media Analysis
As people’s interest in crypto has skyrocketed, 2021 was a record year for the market - and nearly every major media outlet started to report on crypto developments. Our media analysis found that Biden's new tax rules and China's ban on crypto trading made...