Latest thinking
TikTok in US Media: Can TikTok Come on Top of a Political Crisis?
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
![Does Big Tech Have a PR Problem? [Infographic]](https://commetric.com/wp-content/uploads/2020/08/Big-Tech-Infographic-400x250.jpg)
Does Big Tech Have a PR Problem? [Infographic]
Does Big Tech Have a PR Problem? [Infographic]
Commetric Wins 5 AMEC Awards
We are very proud to have been distinguished at the AMEC Awards 2020 in five categories. Our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified won silver for Best multi-market reporting and a bronze ‘Step change award’ for...
Stop Hate for Profit: Can Brand Activism Change Facebook for Good?
Some of the world's biggest brands have joined a month-long boycott of Facebook advertising in a bid to make the social media giant take tougher action against hate speech. Analysing the media discussion around the Stop Hate for Profit campaign, we found that brands...
Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media
With this year's Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the...
Commetric Shortlisted for Two PRCA DARE Awards
We are honoured to have been shortlisted for the PRCA DARE Awards 2020. Our work with a major pharma company as well as our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified were both recognised in the Best use of data...
M&A During a Crisis: How Has COVID-19 Affected Dealmaking?
M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren's CSR effort was the top trending fashion story on social media,...
![Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]](https://commetric.com/wp-content/uploads/2020/06/COVID-19-Impact-Pharma-400x250.jpg)
Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]
Pharma Innovation at its Highest During Covid-19 Pandemic [Infographic]