Latest thinking
Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media
With this year's Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the...
Commetric Shortlisted for Two PRCA DARE Awards
We are honoured to have been shortlisted for the PRCA DARE Awards 2020. Our work with a major pharma company as well as our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified were both recognised in the Best use of data...
M&A During a Crisis: How Has COVID-19 Affected Dealmaking?
M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren's CSR effort was the top trending fashion story on social media,...
![Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]](https://commetric.com/wp-content/uploads/2020/06/COVID-19-Impact-Pharma-400x250.jpg)
Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]
Pharma Innovation at its Highest During Covid-19 Pandemic [Infographic]
Commetric Continues Expansion With Hire of Matthew Couchman
Commetric has announced that Matthew Couchman has joined as Senior Consultant as part of its ongoing expansion. Most recently at Cision, Matthew has spent over 20 years in the insight sector including prominent roles at Kantar. He has worked across a range of leading...
How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
Has Covid-19 Put an End to the Streaming Wars? A Media Analytics Perspective
Just like in the case of most unconventional wars waged in the business arena, winning or losing the 'streaming wars' is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what consumers...
COVID-19 Business Impact Tracker: Disney’s $1.4 Billion Profit Hit Preoccupies the Debate Around Media & Entertainment
Although consumption of media and entertainment content has reached record highs, with viewers stuck at home during lockdowns, future looks fraught for industry players. Their production plans are halted and advertisements have run dry, as many companies cut marketing...