Latest thinking
Consumer Boycotts: The 5 Most Controversial Brands in the Media Right Now
Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...
Why Do Climate Communications Fail? A Strategic Communications Perspective
Why do science communications so often fail to achieve their objectives? Earlier this year the World Health Organisation (WHO) hired public relations firm Hill+Knowlton Strategies to develop a communications programme in the context of the intense criticism levelled...
Commetric’s Research Into Co-Op Controversy Quoted in PR Week
Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: 'Full-blown crisis averted, but brands should avoid gut reactions on social'“. Read the article here. On 4 September, Andrew Neil banned...
Premier League 2020-2021: Which New Players Made the Biggest Media Impact?
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
TikTok in US Media: Can TikTok Come on Top of a Political Crisis?
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
![Does Big Tech Have a PR Problem? [Infographic]](https://commetric.com/wp-content/uploads/2020/08/Big-Tech-Infographic-400x250.jpg)
Does Big Tech Have a PR Problem? [Infographic]
Does Big Tech Have a PR Problem? [Infographic]
Commetric Wins 5 AMEC Awards
We are very proud to have been distinguished at the AMEC Awards 2020 in five categories. Our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified won silver for Best multi-market reporting and a bronze ‘Step change award’ for...
Stop Hate for Profit: Can Brand Activism Change Facebook for Good?
Some of the world's biggest brands have joined a month-long boycott of Facebook advertising in a bid to make the social media giant take tougher action against hate speech. Analysing the media discussion around the Stop Hate for Profit campaign, we found that brands...
Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media
With this year's Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the...