Latest thinking
Commetric shortlisted for 8 AMEC Awards
We are very proud to have been shortlisted for the AMEC Awards 2020 in eight categories. Our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified was shortlisted for Best multi-market reporting, Most effective planning,...
COVID-19 Business Impact Tracker: Starbucks Dominates the Restaurant Discussion As Big Chains Return to Life
As big food chains have started to cautiously reopen parts of their business amid an easing of lockdowns, they are making efforts to prepare for a new normal by introducing measures such as extra space and technology that limits customers’ interactions with staff. As...
COVID-19 Business Impact Tracker: Verizon’s CSR Activity at the Forefront of the Telco Conversation
Although telecommunications companies are feeling COVID-19's economic hits, many commentators expect that the longer-term outlook for investment in the industry would be favourable, particularly in areas such as automation, virtualisation and cloud enablement -...
Commetric Wins Best in Marketing Technology In2 SABRE Award
We are honoured to announce that our proprietary reputation analytics platform ComVix has won the Best in Marketing Technology prize at the EMEA 2020 In2 SABRE Awards. This is a testament to Commetric’s long-term commitment to investing in machine learning and natural...
COVID-19 Business Impact Tracker: Bank CEOs Most Prominent Corporate Thought Leaders
Alongside medical professionals and government officials, the chief executive officers of the world's most influential companies are some of the most commonly quoted spokespeople in the media debate around the coronavirus pandemic. We decided to use the Commetric...
COVID-19 Business Impact Tracker: Apple and Microsoft Lead Tech’s Coronavirus Innovation
According to many analysts, Big Tech got even bigger during the coronavirus pandemic, as millions are confined at home, relying on services such as online retailing or video conferencing. Tech companies were quick to position themselves as essential not only for...
COVID-19 Business Impact Tracker: Boeing Under the Spotlight as Aerospace Deals with Its Worst Crisis
With almost all its airline customers struggling to survive due to travel restrictions and a slump in demand, the aerospace industry has been one of the hardest hit by the coronavirus pandemic. As global airline revenues are now forecast to drop by more than $314bn in...
5G Coronavirus Conspiracy: The Worst Kind of Fake News?
The increasingly popular conspiracy theory linking 5G and the coronavirus pandemic has put telecoms companies in a crisis communications mode, as their masts were attacked by anti-5G activists. Conducting a media analysis of the conversation around the conspiracy, we...
COVID-19 Business Impact Tracker: Financial Services Step up CSR Amid Falling Profits
Before COVID-19, the financial services industry was experiencing an unprecedented period of growth and prosperity. Despite increasing consumer expectations and the market disruption and competition from fintech players, most banks were stronger than at any period...