Latest thinking
Commetric Continues Expansion With Hire of Matthew Couchman
Commetric has announced that Matthew Couchman has joined as Senior Consultant as part of its ongoing expansion. Most recently at Cision, Matthew has spent over 20 years in the insight sector including prominent roles at Kantar. He has worked across a range of leading...
How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
Has Covid-19 Put an End to the Streaming Wars? A Media Analytics Perspective
Just like in the case of most unconventional wars waged in the business arena, winning or losing the 'streaming wars' is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what consumers...
COVID-19 Business Impact Tracker: Disney’s $1.4 Billion Profit Hit Preoccupies the Debate Around Media & Entertainment
Although consumption of media and entertainment content has reached record highs, with viewers stuck at home during lockdowns, future looks fraught for industry players. Their production plans are halted and advertisements have run dry, as many companies cut marketing...
Commetric shortlisted for 8 AMEC Awards
We are very proud to have been shortlisted for the AMEC Awards 2020 in eight categories. Our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified was shortlisted for Best multi-market reporting, Most effective planning,...
COVID-19 Business Impact Tracker: Starbucks Dominates the Restaurant Discussion As Big Chains Return to Life
As big food chains have started to cautiously reopen parts of their business amid an easing of lockdowns, they are making efforts to prepare for a new normal by introducing measures such as extra space and technology that limits customers’ interactions with staff. As...
COVID-19 Business Impact Tracker: Verizon’s CSR Activity at the Forefront of the Telco Conversation
Although telecommunications companies are feeling COVID-19's economic hits, many commentators expect that the longer-term outlook for investment in the industry would be favourable, particularly in areas such as automation, virtualisation and cloud enablement -...
Commetric Wins Best in Marketing Technology In2 SABRE Award
We are honoured to announce that our proprietary reputation analytics platform ComVix has won the Best in Marketing Technology prize at the EMEA 2020 In2 SABRE Awards. This is a testament to Commetric’s long-term commitment to investing in machine learning and natural...
COVID-19 Business Impact Tracker: Bank CEOs Most Prominent Corporate Thought Leaders
Alongside medical professionals and government officials, the chief executive officers of the world's most influential companies are some of the most commonly quoted spokespeople in the media debate around the coronavirus pandemic. We decided to use the Commetric...