Commetric has announced that Matthew Couchman has joined as Senior Consultant as part of its ongoing expansion. Most recently at Cision, Matthew has spent over 20 years in the insight sector including prominent roles at Kantar. He has worked across a range of leading clients from multiple sectors including media, pharma and not-for-profit.

“I’m delighted to be joining Commetric” said Couchman. “After working with some of the large industry players, I was attracted by Commetric’s dynamic and client-focused environment. Clients are increasingly looking for high quality, bespoke insight that can be delivered fast, accurately and often in multiple languages. I’m confident that Commetric’s unique combination of multi-lingual analysts with award-winning patented technology will address that need.”

Commetric CEO Magnus Hakansson added: “I’m very happy to welcome Matt. Our team and clients will benefit from his insight and experience which will be a great complement to our existing offer.”

– ENDS –

For further information, please contact:


Magnus Hakansson, CEO


+44 (0) 845 287 3003

Editor’s Notes

Commetric (

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.