Latest thinking

The Euro 2024 battle of brands: How did adidas win?

The Euro 2024 battle of brands: How did adidas win?

adidas was the most prominent brand in the Euros debate, as it focused its PR on the practical implications of its sponsorship and reinforced its brand attributes on social media. The context: Considering the global appeal of the UEFA Euro 2024 as...

Commetric wins big at the DataComms Awards 2024

Commetric wins big at the DataComms Awards 2024

Commetric is proud to announce its success at the DataComms Awards 2024, winning both Gold and Silver in the Best Data Insight from an Integrated Campaign category. The awards ceremony, held at The May Fair Hotel in London, recognised excellence in utilising data for...