Latest thinking
Quantum Computing: The New Race for Tech Supremacy
"Quantum" is quickly becoming a tech buzzword like "AI" or "Big Data", as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz around quantum computing when...
Consumer Activism: A Growing Threat to Corporate Reputation
While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...
3 takeaways from PR Week’s Measurement Conference 2019
Maya Koleva, Head of Research and Insight at Commetric and Director at the AMEC International Board, shares her thoughts on the PR Week’s Measurement Conference 2019. As a relatively new conference-goer, I am one of those who writes down notes like a nerdy...
Lime partners with Commetric for pan-EMEA media monitoring and analytics
London – 13 November 2019 – Lime, the global leader in micromobility, has partnered with reputation analytics firm Commetric to measure the impact of its communication efforts and to understand the media conversation around smart mobility. Following a competitive...
Electric Vehicles: A Long-Distance Reputation Race
The media closely follows the automotive industry's long journey towards reinventing itself against a backdrop of slow sales, an ongoing US-China trade war, Brexit and new European emissions regulations. For some companies, such as Volkswagen and Hyundai, the electric...
The Greta Thunberg Effect: Can Climate Activism Influence Corporate Behaviour?
The fervent messaging of climate activist Greta Thunberg has given an unprecedented vehemence to the climate change media debate, engaging politicians and corporate representatives from various sectors. As the Swede's passionate rhetoric was met with both praise and...
Victoria’s Secret: Have the Angels Fallen from Grace?
The reputation of the world's best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria's Secret focused...
Sustainable Finance: The Rise of the Value-Driven Investor
Sustainability has become a hot topic for the financial industry, with asset managers increasingly making investments driven by their corporate values. Environmental, Social and Governance (ESG) investing is a growing focus for many business publications, and...
Commetric CEO to Participate in the 2019 Digital Media Summit of Intrado
Magnus Hakansson, CEO of reputation analytics firm Commetric, will take part in "Telling Y/Our Story," the annual digital media event of Intrado (formerly West Corporation), to be held in New York on September 18 and 19. He will participate in a unique dual city...