The Internet of Things: Leveraging the New Industrial Revolution

The media tends to reiterate that the Internet of Things (IoT) is a game-changer for every industry, and the conversation on this topic is becoming livelier and livelier across various channels. Those striving to leverage IoT should be familiar with the topics and companies driving the IoT coverage. Analysing the top publications globally, we discovered … Continue reading “The Internet of Things: Leveraging the New Industrial Revolution”

Trends in Telco PR: 5G in the Media

Telecommunications companies aiming to leverage 5G are currently in the process of positioning themselves as the top players in the new field. Their PR priority is to be perceived as first-movers, innovators, critical for digital transformation and fundamental for IoT projects. This can be achieved by designing a data-driven communications strategy. Utilising our media analytics … Continue reading “Trends in Telco PR: 5G in the Media”

Meat Alternatives: Cooking Up a Market Disruption

The meat substitutes market is gaining momentum, driven by lively debates in the media, and many big food companies want to take a bite. Analysing the media coverage, we found that the most widely discussed topics are ethics and animal rights, research, regulation and policy, health aspects, environmental issues, product development and business models. In … Continue reading “Meat Alternatives: Cooking Up a Market Disruption”

Cannabis-Infused Drinks: Exploring the New Beverage Trend

As the global soft-drink and alcohol consumption slows down, a growing number of companies think of cannabis beverages as a new growth vector. However, marketing cannabis-infused products could bring some reputational risks. An effective PR campaign can’t afford to ignore influencers with a well-established authority on this controversial subject. Using our media analytics tools, we … Continue reading “Cannabis-Infused Drinks: Exploring the New Beverage Trend”

Financial Crisis Anniversary: The Media’s Verdicts

Communication professionals working in finance could draw important lessons from the recent coverage of the financial crisis’ 10th anniversary – it encapsulates the PR problems that have been plaguing the industry for the last decade. Employing our media analytics tools, we examined how the coverage reflected the developments in economics, financial services, personal finances, regulation … Continue reading “Financial Crisis Anniversary: The Media’s Verdicts”

Pharma and Mental Health: Reputation Challenges

Analysing the mental health coverage, we concluded that while the awareness of mental health issues is increasing, pharma’s reputation in this area lags behind: the number of mental health-related articles which mention pharma companies is very limited. In addition, many mental health patient groups suggest that pharma should forge closer relationships with them and that … Continue reading “Pharma and Mental Health: Reputation Challenges”

Alzheimer’s in the Media: The Power of Influencers

Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage from the fact that voices of authority within the pharma industry have regained credibility – the percentage of consumers … Continue reading “Alzheimer’s in the Media: The Power of Influencers”

The Future of Pharma? Mapping the Gene Therapy Trend

In their latest study on the pharma market, intelligence provider Evaluate pointed out that the development and commercialisation of gene and cell therapies are turning into a powerful engine of value creation for pharma companies. The launch of these novel therapies is also instrumental in fueling the global growth of the market, where total prescription … Continue reading “The Future of Pharma? Mapping the Gene Therapy Trend”