Latest thinking
Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators
CEOs are increasingly called upon to address the impacts of innovation not only within their businesses but also in society at large. This was one of the main findings of Edelman's Trust Barometer, which was released for the World Economic Forum in Davos this year and...
The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation
As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we've identified a pivotal trend poised to reshape the...
How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024
The J.P. Morgan Healthcare Conference, the most anticipated event in the biotech and pharma calendars, has a reputation for drawing major announcements from big players in the industry. The 2024 edition has not disappointed. Analysing 289 English-language articles...
What Was 2023 Like for PR and Comms? A Look Through Commetric’s Top-Trending Analyses
At Commetric, we're in the habit of turning to data to answer any question. So, when we wanted to look at the most prominent PR trends in 2023, we decided to check which of our analyses received the most attention from our readers - who are predominantly comms pros -...
The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management
The Digital Persona of Pharma Leadership In an age where digital presence is as crucial as the decisions made in the boardroom, pharmaceutical CEOs are embracing new roles as influencers and thought leaders. No longer confined to the realms of R&D and healthcare...
3 PR Takeaways From the Most Controversial COP Ever
2023 has been a year dominated by topics like AI and inflation. Despite these new trends, the public perception of the climate crisis has been heightened by the exceptional summer just experienced in much of the northern hemisphere, which saw weather and climate...
Beyond the Headlines: Mastering the Complex PR Landscape of the Diabetes Drug Market
View a one-page infographic summary of the analysis In the past year, celebrities and social media influencers have been taking diabetes treatments for weight loss, sharing their positive results and generating numerous media headlines. The result? An amplified media...
Commetric Wins Bronze at AMEC 2023 for Innovative Communication Research with Novartis
Commetric is proud to announce its recent achievement at the AMEC Awards 2023, where it was awarded a Bronze in the Best Use of Integrated Communication Measurement/Research category. This recognition was for Commetric's collaboration with Novartis on the project...
Finance Brands Don’t Know How to Handle Greenwashing Accusations. Here’s How They Can Elevate Their ESG Comms
2023 has been an important year for the UK's sustainable finance sector. The government finally unveiled its comprehensive Green Finance Strategy, while London secured its position as the world's leading centre for green finance. But despite the advancements, banks...