Latest thinking
AI gets the axe? Tech giants grapple with messaging woes
Tech giants' layoff communications stumbled as they cited economic reasons that were at odds with their record earnings, inadvertently creating reputational risks by igniting concerns over AI's role in job cuts. What we found: As tech layoff announcements come in...
Reframing the drug pricing debate: how pharma can address media misconceptions
Reading time: 3 min As US drug pricing negotiations are making headlines every day, our analysis found that pharma's reputation is suffering mainly because of media misconceptions that companies can clear out. What we found: Our study of 1,705 English-language...
Novo Nordisk changed the obesity debate. But its reputation is on the line
Reading time: 3 min While Wegovy reshaped public attitudes about obesity, its maker Novo Nordisk oversaw critical reputational threats, highlighting that product success alone cannot safeguard pharma companies without a comprehensive, data-driven reputation management...
AI fatigue: is Tech PR missing the human touch?
Reading time: 3 min Our analysis of Mobile World Congress 2024 showed smartphone players fell into the comms trap of talking a lot about AI but little about specific AI-enabled use cases and experiences. The context: At this year's Mobile World Congress (MWC), the...
Oil companies should stop defending themselves
Reading time: 2 minutes Our media analysis reveals that energy companies are missing a prime PR opportunity by focusing on justifying fossil fuel investments rather than crafting a new narrative for green transition. What Commetric found In 2023, amid record...
How stakeholder mapping can guide Energy companies’ sustainability messaging
Reading time: 3 minutes Energy companies can transcend their ineffective green transition PR efforts by utilising advanced stakeholder mapping to formulate tailored comms strategies. The issue: Our analysis of 5,675 English-language articles around the green...
ICE London 2024: a missed PR opportunity for gambling brands?
ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric's analysis of 408 English-language articles published...
Hotel sustainability is boring. Here’s how hotel brands can shine in green
The statement in the title may be bold, but let's look at some statistics. A recent Booking.com study found something very peculiar - 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that? Surely many...
How can destination brands cut through the clutter of sustainable tourism?
In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It's no longer sufficient to simply tout renewable energy...