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What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis
This January marked the first time that CES was back in full swing since the pandemic, and it was filled with headline-grabbing products aiming to set the next-generation tech trends. Our media analysis found that smart homes technology managed to generate the biggest...
What PR Trends Will Shape 2023? Let’s Ask the Experts
In order to find out what the public relations industry will look like in 2023, Commetric interviewed several prominent PR practitioners. They expect economic turbulence to make strategic counsel more valuable and AI to have a big impact on the sector. In addition,...
Upcycling, Health Equity and Crisis Comms: Commetric’s Most-Read Media Analyses of 2022
Just like 2020 and 2021 were dominated by Covid-related news, so was 2022 also shaped by a large singular narrative - the war in Ukraine. But the war and its ramifications made ever-pressing topics like sustainability and equity more pertinent than ever, as evidenced...
Sustainability in Pharma: How Can Pharma Brands Get Greener?
Although the pharma industry still doesn't have a reputation for being a major polluter, the media is starting to focus more and more on its environmental footprint, as recent studies showed that it's actually dirtier than the global automotive production sector. Our...
Sustainable Eating: How Can Brands Promote “Climatarian” Diets?
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
How Can Streaming Brands Use PR to Survive the Cost of Living Crisis? A Media Analysis
As the cost of living crisis has already inspired many consumers to cancel their Netflix, Disney+ or Prime subscriptions, streaming services are looking for ways to keep their relevance. Our media analysis found that while the debate focuses on price hikes or new...
How Did COP27 Change the Sustainability Debate? A Media Analysis
Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that "loss and damage" emerged as a new topic within the...
Commetric Wins 8 AMEC Awards
We are very proud to have won eight AMEC Awards 2022 in seven categories. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB), “Communicating scientific breakthrough in times of global pandemic”, won Gold in Best use of...
The Qatar World Cup Controversy: What Are the PR Takeaways for Brand Sponsorships?
The FIFA World Cup is usually a huge event for advertisers, but this year, it's mired in controversy due to Qatar's questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty International...