Latest thinking
Sustainability in Pharma: How Can Pharma Brands Get Greener?
Although the pharma industry still doesn't have a reputation for being a major polluter, the media is starting to focus more and more on its environmental footprint, as recent studies showed that it's actually dirtier than the global automotive production sector. Our...
Sustainable Eating: How Can Brands Promote “Climatarian” Diets?
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
How Can Streaming Brands Use PR to Survive the Cost of Living Crisis? A Media Analysis
As the cost of living crisis has already inspired many consumers to cancel their Netflix, Disney+ or Prime subscriptions, streaming services are looking for ways to keep their relevance. Our media analysis found that while the debate focuses on price hikes or new...
How Did COP27 Change the Sustainability Debate? A Media Analysis
Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that "loss and damage" emerged as a new topic within the...
Commetric Wins 8 AMEC Awards
We are very proud to have won eight AMEC Awards 2022 in seven categories. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB), “Communicating scientific breakthrough in times of global pandemic”, won Gold in Best use of...
The Qatar World Cup Controversy: What Are the PR Takeaways for Brand Sponsorships?
The FIFA World Cup is usually a huge event for advertisers, but this year, it's mired in controversy due to Qatar's questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty International...
PR Measurement Twitter Influencer Index 2022
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
![Energy Drinks [Infographic]](https://commetric.com/wp-content/uploads/2022/11/Energy-Drinks-Infograpic-cover-400x250.png)
Energy Drinks [Infographic]
To see how the energy sector could improve its reputation, we analysed 651 English-language articles published in the last two years in mass media outlets like the New YorkTimes, the Guardian and Reuters and in specialised industry publications...
What Does Musk’s Twitter Takeover Mean for PR and Comms? A Media Analysis
Elon Musk's controversial Twitter deal continues to generate headlines every day, reporting on a number of crises, such as the firing of thousands of employees or the growing number of companies rethinking their presence on the platform. Our media analysis...