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GameOn and Media Analytics Consultancy Commetric Join Forces
B2B public relations specialist GameOn, has teamed up with media intelligence expert Commetric, to provide the iGaming industry with new innovative media analytics solutions Isle of Man: 6 October 2022 – GameOn, the leading provider of B2B PR and social media...
How Can Energy Drinks Fix Their Unhealthy Reputation? A Media Analysis
While energy drinks are experiencing an upheaval, they still appear in headlines across the global mainstream media mostly in a negative light, as their health effects are wrought with controversy. Our media analysis suggests that energy drinks companies should look...
Cashless Payments, Safety and Responsible Gambling: What Trends Emerged During Global Gaming Expo 2022?
The media conversation around the 2022 edition of the Global Gaming Expo told a story about an industry that quickly recovered from the pandemic and that seems immune to the current financial crisis. Our media analysis found that squashing the illegal market remains a...
Artwashing: What Should PR and Comms Know Before Sponsoring the Arts?
Although accusations of artwashing are still not as widespread as those of greenwashing or pinkwashing, the use of the term across media outlets is gradually increasing - meaning that it could soon transform into a serious reputational danger for brands which include...
How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?
This analysis was originally published on the Institute for PR's website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as...
Commetric Shortlisted for 8 AMEC Awards
We are very proud to have been shortlisted for eight AMEC Awards 2022 in seven categories. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB), "Communicating scientific breakthrough in times of global pandemic", was nominated for the Best...
ESMO 2022: How Did An Oncology Congress Manage to Create Media Buzz?
This year's European Society for Medical Oncology (ESMO) Congress was closely followed by specialised pharma outlets and managed to generate interest in daily media as well. Our media analysis found that a new study linking pollution with lung cancer...
Digital Transformation: How Can Finance Brands Use PR and Comms to Win the Tech Race?
As consumers increasingly expect their banks to act and interact more like top technology brands, many financial services industry firms have embraced digital transformation strategies. We suggest that as the digitalisation of currencies was the most widely discussed...
How Has Nuclear Energy’s Reputation Evolved? A Media Analysis
Even though nuclear energy has long had an image problem and the public continues to express mixed views about it, many commentators suggest that it may now be on the cusp of a revival. Our analysis found that there were a rising number of articles lauding...