Latest thinking
How Can Brands Avoid Pinkwashing During Pride and Beyond? A Media Analysis
Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
How Can PR and Comms Put the “S” in ESG? A Media Analysis
While the 'E' and the 'G' are now more or less well-defined when it comes to the public understanding of ESG, the 'S' has not been given the same attention. Our media analysis found that philanthropy and diversity are the most powerful 'S' reputation drivers, while...
Davos 2022: What Are the Key Takeaways for PR and Comms?
Image: World Economic Forum/Sikarin Fon Thanachaiary Although the Davos summit didn't produce many headlines this year, a good understanding of the issues discussed at the summit may help PR and comms professionals gauge a measure of where global conversations are...
Commetric Wins Diamond SABRE Award With Novartis
We are honoured to announce that our work with Novartis won The Diamond SABRE Award for Superior Achievement in Research and Planning at the 2022 SABRE Awards EMEA. Our entry, "Reshaping quarterly financial results comms strategy based on data", revealed a...
Telehealth: Is Telemedicine a Trend to Stay After Its Covid Boom?
Covid has caused a massive acceleration in the use of telehealth but as the virus winds down, the question of whether or not telehealth will blossom and enjoy widespread adoption remains to be seen. Our analysis found that telehealth players like...
![Immunotherapy in the media [Infographic]](https://commetric.com/wp-content/uploads/2022/05/Immunotherapy-400x250.jpg)
Immunotherapy in the media [Infographic]
Immuno-oncology has continued to be a priority for Big Pharma even during the heights of the Covid pandemic. Commetric's infographic looks at the media debate around this rapidly developing field, taking into account key topics, companies, spokespeople, journalists...
Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?
The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. Our analysis found that the use of the term "greenwashing" has been steadily growing...
Immuno-Oncology: How Can Pharma PR and Comms Boost Their Immuno-Campaigns?
As pharma experiences continued momentum for immuno-oncology treatments, with the current drug development pipeline consisting of thousands of potential therapies and therapy combinations, the media conversation around immuno-oncology is becoming livelier and...
Commetric Wins Two DataComms Awards
We are thrilled to announce that our work with Novartis was distinguished in two categories at the DataComms Awards 2022. Our entry, “Integrated multichannel measurement for World Sight Day and XOVA”, won Gold in the Best use of data as part of an...