Latest thinking
Eurovision 2020 Was Cancelled, but Who Won on Social Media?
The Eurovision Song Contest 2020 in Rotterdam was among the many large-scale events which were axed due to the escalating coronavirus pandemic. It became the first-ever Eurovision edition to be cancelled since the competition began 64 years ago. Of course, the world's...
Commetric’s Research Into Coronavirus Conspiracies Quoted in The Guardian
Commetric‘s research into the spread of false narratives around the coronavirus was quoted in The Guardian article “NHS announces plan to combat coronavirus fake news“. Read the article here. As the threat of the coronavirus has been growing, the World Health...
Canned Wine in the Media: The Democratisation of the Grape?
Canned wine is quickly rising in popularity thanks to a growing global taste for more convenient and environmentally friendly alternatives to bottles, prompting a cultural shift in consumer perceptions of a product often associated with snobbery and elitism. The media...
Resale and Rental Fashion: The Answer to the Industry’s Unsustainable Price Tag?
While the conversation around sustainability in fashion has been dominated by a focus on sustainable materials, a growing number of stakeholders have started to see resale and rental business models as the solutions to the industry's environmental footprint. As the...
Coronavirus Infodemic: Can We Quarantine Fake News?
The proliferation of misinformation, rumours and conspiracy theories around the coronavirus has become a growing concern for global healthcare authorities. Conducting a media analysis of the false narratives propagated by alternative media publications, we found the...
Coronavirus in the Media: Mapping the Discussion around Biotech and Pharma
As the deadly coronavirus continues to spread, the media has been engrossed in extensive reports and analyses of how the outbreak disrupts the global economy. A number of biotechnology and pharma companies have started developing vaccines, diagnostics and antiviral...
Shareholder Activism in the Media: Insights for Corporate Communications
Our media analysis around shareholder activism presents some interesting trends and insights for communications professionals for better management of activist investor relations. Although financial activism still accounts for the majority of shareholder activism,...
Davos 2020: “Green” and “Stakeholders” are the New Corporate Jargon
The World Economic Forum meetings, which see political and business leaders from around the world gather to chew over the issues of the day, keep nearly all major media outlets busy every January. And while last year's Davos produced fewer big headlines and lacked...
Wearable Technology: The First Steps Towards Transhumanism?
Driven by an increasing media hype, the wearable technology industry is experiencing record growth, with many companies striving to position themselves at the forefront of innovation. Apple was the most often mentioned company in the recent media discussion, with its...