Latest thinking
Opioid Crisis: The Hardest Blow to Pharma’s Reputation?
The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
Sally Costerton joins Commetric as Chairman
London, United Kingdom – 09 September 2019 – Leading reputation analytics firm Commetric has appointed technology communications veteran Sally Costerton as Non-Executive Chair. Costerton joins the Board as the firm claims growing demand for its brand of media...
Palm Oil in the Media: The Growth of the Sustainability Narrative
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
Commetric’s Social Media Research into the Fashion Industry Quoted in the Financial Times
Commetric's research into social media crises within the fashion industry was quoted in the Financial Times article "How much heat does it take to burn a brand?". The article analyses how online outrage has made luxury brands more vulnerable than ever. Read the...
Gender-Neutral Fashion: A Millennial Whim or a Trend to Stay?
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
Management Consulting and Brexit: Offering Expertise in Uncertainty
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
Dairy Alternatives in the Media: The Birth of the Post-Milk Generation?
The growing popularity of the health and wellness trend, alongside the pervasive veganism and flexitarianism movements, have put the dairy alternatives market on the investment radar of many players in the food and drink industry. Global demand for plant-based...
Generics in the Media: Pricing Battles and Reputational Challenges
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
From Media Data to Reputation Analytics: A Case Study of Deutsche Bank
"We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank's CEO, in a statement announcing a radical transformation of Germany's biggest lender. The proclamation...