Magnus Hakansson, CEO of reputation analytics firm Commetric, will take part in “Telling Y/Our Story,” the annual digital media event of Intrado (formerly West Corporation), to be held in New York on September 18 and 19. He will participate in a unique dual city broadcast linking speakers in New York and London.

“I am looking forward to joining this international discussion – measurement of PR is a vital component in valuing and evaluating PR campaigns, and in driving greater effectiveness and efficiency in communications planning and activity,” said Magnus Hakansson.

Hakansson will share the trans-Atlantic session on “The Growing Importance of Measurement in Public Relations” with Chris Porter of Burton Taylor in London and Matt Cocchiaro of Questex in New York, and is also joined by Commetric Senior Consultant, Alan Walker.

Commetric combines AI and expert human insight to provide advanced media analytics solutions that help companies manage and measure their corporate reputation.

Intrado, formerly West, is an innovative, cloud-based, global technology partner to clients around the world, whose solutions connect people and organizations at the right time and in the right ways.