Latest thinking
Magnus Hakansson, Commetric: “Media data provides a solid foundation for measuring ESG performance”
This interview originally appeared on Cybernews.com. The recent rise of fake news and conspiracies serves as a reminder to stay vigilant and critical in this ever-connected world. Media is an integral part of our everyday life – from social media to news or...
Why Did a Study on Depression Cause a Media Frenzy? Insights from the Recent Debate Around Antidepressants
A new UCL study made headlines for “debunking” the serotonin imbalance theory of depression and caused a Twitter storm. Our media analysis found that the reaction from many researchers suggested that the serotonin imbalance theory has not been treated seriously...
Plastic-Free July 2022: What Can We Learn About Sustainability Comms?
As Plastic-Free July comes to an end, we analysed the media debate around the global movement to see what we can learn from a PR and comms perspective. We found that Plastic-Free July is still not a massive initiative and brands should take part by focusing on...
![EHA 2022: What Hematology Trends Attracted Media Attention [Infographic]](https://commetric.com/wp-content/uploads/2022/07/EHACongress2022-Infographic-400x250.jpg)
EHA 2022: What Hematology Trends Attracted Media Attention [Infographic]
The European Hematology Association’s (EHA) 2022 Hybrid Congress was covered widely by specialised pharma media outlets like Hematology Advisor, Fierce Biotech and Medscape, as well as some business publications like Reuters and Seeking Alpha. To see what stood out...
EHA 2022: What Hematology Trends Attracted Media Attention?
The European Hematology Association’s 2022 Congress saw many pharma companies present their latest work in blood cancer research. Our analysis found that lymphoma became the focus of the media debate around EHA 2022, while companies that reported M&A deals...
PR in a Cost-of-Living Crisis: How Can Brands Use Media Analytics to Communicate Better Around Inflation?
Inflation is now what Covid was in 2020 - it gives rise to scary media stories every day and dominates the conversation around every industry. We suggest that PR pros should use media analytics to understand what drives inflation stories and how inflation affects the...
ASCO 2022: What Are the PR Takeaways from Oncology’s Biggest Event?
The first meeting of the American Society of Clinical Oncology since the start of the pandemic was covered by many pharma publications which followed a wealth of exciting data across the oncology spectrum. Our media analysis found that ASCO gave rise to a new...
Cannes Lions 2022: Which Trends Got the Industry Talking?
The first Cannes Lions since the start of the pandemic attracted a fair share of media attention, as reporters and analysts tried to discern the underlying trends shaping the marketing sector’s future. We found that tech companies like Spotify, Google, Netflix and...
Using Media Data to Evaluate the ‘S’ Factor in ESG
We used Commetric's reputation analytics platform ComVix to analyse 328,264 English language articles around ESG published in the period Jan'21-Mar'22 in more than 30,000 media outlets. For more on this topic, read our analysis: "How Can PR and Comms Put the “S” in...