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Which Companies Moved the Needle With Innovations? A Media Analysis
It's one of those staggering statistics: brands launch more than 30,000 new products every year and 80% of them fail. Yet, 63% of people responding to a Nielsen study said they like brands to offer new products—which means they’ll continue to try...
Vaccination Misinformation: Can Twitter’s New Policies Pave the Way for Social Media to Fix Its Reputation?
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
Plastic Pandemic? How Covid Changed the Plastic Debate
Before the pandemic, the media conversation around plastic pollution was becoming livelier and livelier, fuelling an ever-dynamic discussion on social media, in line with the increasing focus on broader themes such as climate change and sustainability. As public...
Earnings Releases and PR: The Perks of Media Analytics
It's hardly surprising that media mentions from earnings releases, especially outside of the specialised financial press - newsroom cutbacks and shrinking media budgets have made editorial teams consider earnings announcements not newsworthy enough. Many mainstream...
![GSK Financial Results Analysis [Infographic]](https://commetric.com/wp-content/uploads/2021/03/Pharma-Financial-results-infographic-400x250.jpg)
GSK Financial Results Analysis [Infographic]
Earnings announcements are one of the most popular channels for financial communications. However, the media resonance of such announcements is decreasing due to shrinking editorial staff and budgets, and most top-tier publications like the New York Times or the Wall...
CEOs Reaction to Biden: The Dawn of CEO Activism?
There’s no question the 2020 US election was unusual in every way. But there was one particular aspect which was especially interesting to corporate comms professionals: CEOs played an important role during one of the most turbulent times in recent American history....
Biotech: Pharma’s Reputation Saviour?
Our recent pharma analysis concluded that journalists have started to report more favourably of pharma’s work and that companies are experiencing a reputational boost as the pandemic highlights their role in developing medications and vaccines. This comes at a time...
Super Bowl LV: EVs and Humour Steal the Media Buzz
Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the...
Innovation, Partnerships and CEO Comms: Pharma’s Main Reputation Edges
Historically more used to marketing their specific products than their own names, pharma companies are now starting to launch additional corporate branding efforts and reexamine their marketing and communications. As the industry’s role in fighting COVID-19...