Latest thinking

Commetric Shortlisted for Two SABRE Awards

Commetric Shortlisted for Two SABRE Awards

We are very proud to have been shortlisted for the 2021 SABRE Awards EMEA in two categories. Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media was recognised in the Superior Achievement in Measurement and...

Gender Equality: Has Covid Intensified the Debate?

Gender Equality: Has Covid Intensified the Debate?

In recent years, issues like the #MeToo movement, the male-female wage gap and women’s role in the workplace have become central for many mainstream publications. In addition, many brands started to focus their marketing efforts on addressing gender diversity, as...

Plastic Pandemic? How Covid Changed the Plastic Debate

Plastic Pandemic? How Covid Changed the Plastic Debate

Before the pandemic, the media conversation around plastic pollution was becoming livelier and livelier, fuelling an ever-dynamic discussion on social media, in line with the increasing focus on broader themes such as climate change and sustainability. As public...

Earnings Releases and PR: The Perks of Media Analytics

Earnings Releases and PR: The Perks of Media Analytics

It's hardly surprising that media mentions from earnings releases, especially outside of the specialised financial press - newsroom cutbacks and shrinking media budgets have made editorial teams consider earnings announcements not newsworthy enough. Many mainstream...