We are very proud to have been shortlisted for the 2021 SABRE Awards EMEA in two categories.

Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media was recognised in the Superior Achievement in Measurement and Evaluation and the Branded Journalism categories.

VisitBritain markets Britain to the rest of the world, working with partners to promote and develop the visitor economy. It has been working with Commetric and Intrado Digital Media for several years to collect and curate evidence of earned media outputs across 21 territories to understand performance against KPIs and how these support organisational objectives.

The shortlisted campaigns were selected by a jury of industry leaders from among more than 2000 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement.

The 2021 EMEA SABREs will take place virtually in the early evening of June 9th.

You can read the full shortlist here.

Best of luck to all nominees!

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For further information, please contact:


Magnus Hakansson, CEO


+44 (0) 845 287 3003

Editor’s Notes

Commetric (www.commetric.com)

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.