Latest thinking

Influential factors at the ballot box – part 1

Influential factors at the ballot box – part 1

Europe continues to be a major topic in mainstream and social media, with debate about whether the UK will remain in the EU being the main issue. Nick Clegg’s view was expressed on the matter as well as that of the major investment banks. Nigel Farage continues to...

UK elections 2015: weekly round-up

UK elections 2015: weekly round-up

UK election week round-up: 16th to 22nd April Immigration is now the number one issue people say is affecting Britain, according to newly published IPSOS Mori data. Our analysis of mainstream and social media coverage says that the number one topic is Europe, although...

Commetric wins In2 SABRE Award

Commetric wins In2 SABRE Award

We are thrilled to announce that we have won an In2 SABRE EMEA Award in the category of “Analytics for Campaign Planning” for our work with the World Energy Council. See here for more info. In addition we also received a Certificate of Excellence in the category of...

UK elections 2015: weekly round-up

UK elections 2015: weekly round-up

UK election week round-up: 9th to 15th April The 2015 UK parliamentary election promises to be an interesting one, considered to be the first time we’ll see a seven party race, there is no stand-out winner predicted yet and chances of a coalition are high. It is also...

Review of Influencer Network Analysis by FreePint

Review of Influencer Network Analysis by FreePint

Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric's Influencer Network Analysis. Click here (.pdf, 2.05 MB) to read it.

An Analysis of Ebola Coverage in Politicized U.S. Media

An Analysis of Ebola Coverage in Politicized U.S. Media

It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December...

Commetric wins GOLD at the 2014 Digital Impact Awards

Commetric wins GOLD at the 2014 Digital Impact Awards

October 22, 2014 (London, United Kingdom) -- Commetric’s Influencer Network Analysis was awarded GOLD for best proprietary social media tool at last night’s Digital Impact Awards. Influencer Network Analysis (INA), which also won Best Insight Product at the EMEA In2...

Bisphenol A – a story that won’t go away

Bisphenol A – a story that won’t go away

Many brands can face "chronic" issues which are both negative and long term. These can be real or just misinformation - either way they can be serious communications problems for our clients. Understanding their media impact is central to the strategic value of what...

SES chooses Commetric for global media analysis

SES chooses Commetric for global media analysis

August 2, 2014 (London, United Kingdom) -- Global satellite operator SES has awarded Commetric a multi-year contract for multi-market media analysis and evaluation, following a competitive pitch. A world leader, Luxembourg-based SES provides satellite communications...