Latest thinking
Influential factors at the ballot box – part 2
Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important...
Influential factors at the ballot box – part 1
Europe continues to be a major topic in mainstream and social media, with debate about whether the UK will remain in the EU being the main issue. Nick Clegg’s view was expressed on the matter as well as that of the major investment banks. Nigel Farage continues to...
UK elections 2015: weekly round-up
UK election week round-up: 16th to 22nd April Immigration is now the number one issue people say is affecting Britain, according to newly published IPSOS Mori data. Our analysis of mainstream and social media coverage says that the number one topic is Europe, although...
Commetric wins In2 SABRE Award
We are thrilled to announce that we have won an In2 SABRE EMEA Award in the category of “Analytics for Campaign Planning” for our work with the World Energy Council. See here for more info. In addition we also received a Certificate of Excellence in the category of...
UK elections 2015: weekly round-up
UK election week round-up: 9th to 15th April The 2015 UK parliamentary election promises to be an interesting one, considered to be the first time we’ll see a seven party race, there is no stand-out winner predicted yet and chances of a coalition are high. It is also...
Review of Influencer Network Analysis by FreePint
Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric's Influencer Network Analysis. Click here (.pdf, 2.05 MB) to read it.
An Analysis of Ebola Coverage in Politicized U.S. Media
It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December...
Commetric wins GOLD at the 2014 Digital Impact Awards
October 22, 2014 (London, United Kingdom) -- Commetric’s Influencer Network Analysis was awarded GOLD for best proprietary social media tool at last night’s Digital Impact Awards. Influencer Network Analysis (INA), which also won Best Insight Product at the EMEA In2...
Bisphenol A – a story that won’t go away
Many brands can face "chronic" issues which are both negative and long term. These can be real or just misinformation - either way they can be serious communications problems for our clients. Understanding their media impact is central to the strategic value of what...