Ideas that make media intelligence matter
Explore the trends, narratives and emerging issues shaping reputation, communications and business performance – backed by Commetric’s research, data and expert perspective.
Consumer Boycotts: How Can PR Deal With the New Era of Activism?
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
Is Digital Advocacy the Future of Public Affairs? Jamie Oliver Shows Us How It’s Done
Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
Brand Boycotts: Lessons From the Latest Social Media Storms
We previously used Commetric's Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus on the...
Consumer Boycotts: The 5 Most Controversial Brands in the Media Right Now
Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...
Why Do Climate Communications Fail? A Strategic Communications Perspective
Why do science communications so often fail to achieve their objectives? Earlier this year the World Health Organisation (WHO) hired public relations firm Hill+Knowlton Strategies to develop a communications programme in the context of the intense criticism levelled...
Commetric’s Research Into Co-Op Controversy Quoted in PR Week
Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: 'Full-blown crisis averted, but brands should avoid gut reactions on social'“. Read the article here. On 4 September, Andrew Neil banned...
Premier League 2020-2021: Which New Players Made the Biggest Media Impact?
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
TikTok in US Media: Can TikTok Come on Top of a Political Crisis?
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
![Does Big Tech Have a PR Problem? [Infographic]](https://commetric.com/wp-content/uploads/2020/08/Big-Tech-Infographic-400x250.jpg)
Does Big Tech Have a PR Problem? [Infographic]
Does Big Tech Have a PR Problem? [Infographic]