Latest thinking
The Role of Influencer Mapping in Reputation Management
The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really...
Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons
The 2019 instalment of the Mobile World Congress (MWC), the world's largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of this...
London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk
Following New York, London is home to the second of each February’s "Big Four" fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting fancier than...
Sustainable Fashion: Bringing Green into Vogue
Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...
Super Bowl LIII: Who Won the 2019 Brand Awareness Championship
Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around...
Gillette Ad Controversy: Social Media Insights
Analysing the Twitter conversation around Gillette's controversial ad, we found that the backlash might have been overstated by traditional media and that the brand's campaign was successful in terms of reach and customer engagement. In addition, we identified several...
Davos 2019: AI and global growth on CEOs’ minds
In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic...
J.P. Morgan Healthcare Conference 2019: Speed Dating for Investors
The annual J.P. Morgan Healthcare Conference is widely perceived as the most important event in the healthcare sector. It shapes the agenda for both the industry and individual companies and is often dubbed “speed dating for investors” and “the Olympics of...
CES 2019: Who won tech’s biggest race for media attention
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding...