Latest thinking
Storytelling and Sports: Under Armour vs Nike (Part II)
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand...
Storytelling and Sports: The Perfect Pairing (Part I)
"Storytelling" is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake of it....
How to Measure Marketing ROI with a Single KPI
One of the existential questions that have always bothered marketers is finding the magic bullet KPI that could measure the whole value of ROI in marketing communications. In pre-digital times one such metric that all brands, and especially those in the FMCG sector,...
Content Marketers: 3 Fundamental Truths to Guide You in Content Strategy Development
Do you feel inundated with all the marketing buzz words, tips, principles, advice, etc., telling you how to improve your content strategy development? I do! The amount of marketing buzz the modern marketer has to deal with is growing exponentially, reaching...
Commetric wins gold at AMEC Awards 2016
Last night Commetric won gold at the annual AMEC Awards ceremony in the highly competitive “Most impactful client recommendations arising from a measurement study” category. Among the contestants were Gorkana, Isentia, Prime Research and Kantar Media. This award...
Commetric wins at the EMEA SABREs!
Commetric has won an EMEA In2 SABRE Award in the category of USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING for our work with the International Diabetes Federation. The Holmes Report’s In2 Innovation Summit is a global network of events...
Commetric named finalist for four AMEC Awards
We are very proud to have been shortlisted for four AMEC Awards, with our clients EY and The International Diabetes Federation (IDF). We were shortlisted in the following categories: Best measurement of a business to business campaign for EY Innovation Award for new...
Commetric shortlisted for a Diamond SABRE Award
We are proud to announce that Commetric has been shortlisted for a Diamond Award with the International Diabetes Federation (IDF) at the upcoming EMEA SABRE Awards. We are finalists in the Research & Planning category for providing research into the media and...
Social media analysis vs Consumer brand surveys
Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...