Storytelling and Sports: The Perfect Pairing (Part I)

Storytelling and Sports: The Perfect Pairing (Part I)

“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of  storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...
Commetric selected by World Energy Council

Commetric selected by World Energy Council

Commetric was recently selected by the World Energy Council to provide an in-depth analysis of the global media landscape around its work. A UN-accredited global organisation, the World Energy Council (WEC) has more than 3,000 members drawn from governments, private...

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