CEO & Executives

The CEO analytics that matter

Do you measure your CEO’s impact on corporate reputation?

The media often attribute company actions and outcomes to CEOs’ decisions and leadership capabilities. Media coverage of CEOs can thus increase their prominence and affect perceptions of their quality, which in turn affects your firm’s perception by stakeholders. We analyse CEOs’ media visibility to measure their impact on reputation.

The changing CEO expectations

%

of a CEO’s legacy can be explained by non-financial criteria

%

of company’s market value is attributable to the reputation of the CEO

%

is the average familiarity of CEOs among the public

Source: Reputation Institute, 2018; Weber Shandwick survey, published by The Holmes Report

Our approach

Strategic media analytics that help you manage the changing CEO expectations

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Reputation driver analysis

Our ComVix platform mines the news to identify the CEO reputation drivers that are gaining traction in the media to optimise your communication efforts.

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Sensitivity analysis

We measure share price sensitivity to the news-reported reputation drivers to help you manage shareholder value effectively.

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Competitive benchmarking

We benchmark your CEO’s media profile against competitors to identify white space for your strategic positioning.

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Influencer mapping

We measure your CEO and executives’ influence with regards to issues or topics of interest to help you develop an optimal CEO persona and boost reputation.

Why Commetric

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Technology innovation

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man-years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

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Expert insight

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients to realise the full potential of their media research investments.

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Functional expertise

Transform your enterprise by reinventing key functional areas, with our expertise.

Integrate your corporate reputation evaluation

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Media analytics
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Influencer mapping
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Social media analytics
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Reputation analytics
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Media monitoring

Getting more from analytics is quick and simple

You describe your challenge. We collect relevant data and apply agile analytics. You are up and running for your next strategic move.

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