Do you measure your CEO’s impact on corporate reputation?
The media often attribute company actions and outcomes to CEOs’ decisions and leadership capabilities. Media coverage of CEOs can thus increase their prominence and affect perceptions of their quality, which in turn affects your firm’s perception by stakeholders. We analyse CEOs’ media visibility to measure their impact on reputation.
The changing CEO expectations
of a CEO’s legacy can be explained by non-financial criteria
of company’s market value is attributable to the reputation of the CEO
is the average familiarity of CEOs among the public
Source: Reputation Institute, 2018; Weber Shandwick survey, published by The Holmes Report
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man-years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients to realise the full potential of their media research investments.
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