PR & Communications

Elevate your PR strategy

From tactical to strategic

In the age of reputation, traditional PR measurement is no longer enough. Commetric’s advanced media analytics solutions will help you drive innovation and transformation to turn your PR & Comms into a truly strategic function.

The PR profession has changed forever

%

of all PR professionals believe the PR industry will change considerably or drastically over the next 5 years

%

say greater access to data is the major driver of this change

%

say they will need new expertise in data and analytics to adapt to these changes

Source: Holmes Report, 2018 Global Communications Report

Our approach

Advanced media analytics and insights for the most complex reputation challenges

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Messaging strategy

We deep-dive into both traditional and social media to discover key messages and coverage drivers related to your corporate or brand reputation and benchmark your performance against competitors.

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Positioning strategy

We measure your share of voice around topics and issues of interest along with their underlying sentiment to help your strategic planning.

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Influencer strategy

We identify and map the influencers driving coverage and engagement around your brand or issue of interest and measure their favourability to optimise your influencer outreach.

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Media strategy

We analyse the role of various media outlets, publications and reporters, in driving reach and conveying your strategic messages.

Why Commetric

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Technology innovation

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man-years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

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Expert insight

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients to realise the full potential of their media research investments.

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Functional expertise

Transform your enterprise by reinventing key functional areas, with our expertise.

Integrate your corporate reputation evaluation

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Media analytics
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Influencer mapping
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Social media analytics
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Reputation analytics
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Media monitoring

Getting more from analytics is quick and simple

You describe your challenge. We collect relevant data and apply agile analytics. You are up and running for your next strategic move.

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