A new way to measure return on reputation
Developing strategies for investor relations and risk communication involves an ongoing process of sense-making of ambiguous information and the detection and interpretation of weak media signals. Commetric’s collaborative intelligence approach combines the best of human expertise and technology to unlock the power of weak media signals and turn them into actionable insights.
We bridge the gap between IR and PR
of IR officers agree that the inclusion of non-financial factors in investor decision-making (environmental, social or governance issues) will have the greatest influence on the IR function over the next 10 years
of IR officers say that their biggest challenge is how to communicate non-financial aspects of corporate values effectively
of IR officers’ time is spent on tactical rather than strategic tasks
Source: Global Trends in Investor Relations, BNY Mellon
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man-years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients to realise the full potential of their media research investments.
Transform your enterprise by reinventing key functional areas, with our expertise.
Integrate your corporate reputation evaluation
Social media analytics
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