Marketing

Unlock the power of analytics

Finding real insights

In the age of Big Data, the term ‘marketing insights’ has lost its true meaning to denote just ‘processed data’. We combine a Big and Small Data approach to media analytics with human expertise to go beyond the obvious and provide you with real strategic insights.

The missing link in your marketing strategy

%

of marketers say they are unable to show the impact of social media on their business

%

say that marketing analytics does not offer sufficient insight

%

say they lack processes/tools to measure success through analytics

Source: The CMO Survey 2018, American Marketing Association (AMA)

Our approach

Advanced media analytics and insights with high added-value to the business

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Brand positioning

We mine unprompted user opinions on social media across product categories, markets and competitors, to uncover brand attributes for better brand positioning.

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Influencer strategy

We identify and map the influencers driving engagement around your brand or issue of interest and measure their favourability to optimise your influencer outreach.

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Content marketing

We identify the topics shaping social media discussions and measure your share of voice relating to these topics on various channels to fuel your engagement strategy.

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Campaign analytics

We track campaign drivers and diffusion patterns across social media platforms to help you optimise your social media strategy.

Why Commetric

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Technology innovation

Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man-years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.

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Expert insight

For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients to realise the full potential of their media research investments.

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Functional expertise

Transform your enterprise by reinventing key functional areas, with our expertise.

Integrate your corporate reputation evaluation

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Media analytics
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Influencer mapping
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Social media analytics
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Reputation analytics
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Media monitoring

Getting more from analytics is quick and simple

You describe your challenge. We collect relevant data and apply agile analytics. You are up and running for your next strategic move.

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