Finding real insights
In the age of Big Data, the term ‘marketing insights’ has lost its true meaning to denote just ‘processed data’. We combine a Big and Small Data approach to media analytics with human expertise to go beyond the obvious and provide you with real strategic insights.
The missing link in your marketing strategy
of marketers say they are unable to show the impact of social media on their business
say that marketing analytics does not offer sufficient insight
say they lack processes/tools to measure success through analytics
Source: The CMO Survey 2018, American Marketing Association (AMA)
Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man-years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning.
For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients to realise the full potential of their media research investments.
Transform your enterprise by reinventing key functional areas, with our expertise.
Integrate your corporate reputation evaluation
Social media analytics
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