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Biosimilars in the Media: Pharma’s New Market Disruptors?
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
G20 Summit 2019: How the Media Saw It
The annual meetings of the world’s most powerful leaders are among the most widely covered global events in the media, with the messages conveyed by the Group of 20 (G20) making an immediate impact on markets and investment sentiments. As such, we might suggest that...
Cannes Lions 2019: Winners in the Media
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
GMOs in the Media: The Genetics of a Spicy Debate
While top-tier media outlets are generally unanimous in considering genetically modified organisms as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
Big Oil and Sustainable Energy: Sowing the Seeds of Green Reputation
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable...
From Media Data to Reputation Analytics: A Case Study of Facebook
"We don't have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook's conference at the end of April. “But I'm committed to doing this well and starting a new chapter for our product.” This new chapter is supposed to...
Vaccination in the Media: An Ongoing Immunisation Against Misinformation
The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma industry.
The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries
While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder...
Boeing’s Ethiopian Crash: A Study in Bad Crisis Management
Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling...
