Insights
More with analytics
“I am an Arsenal fan”: Consumer Behaviour in Sport and Social Media Analytics
Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
How to Build Bulletproof Communication Strategy Using Measurement Tools
Jo Perrin, Corporate Comms Director at Verizon, recently joined us for a webinar using the above title, part of the AMEC Measurement month series. Jo is Corporate Communications Director, for Enterprise Solutions at Verizon and has been one of our clients since 2006....
Crisis Communications under the spotlight – the case of Tesco Bank
Tesco Bank Fraud - A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or...
Storytelling and Sports: Under Armour vs Nike (Part II)
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand...
Storytelling and Sports: The Perfect Pairing (Part I)
"Storytelling" is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake of it....
How to Measure Marketing ROI with a Single KPI
One of the existential questions that have always bothered marketers is finding the magic bullet KPI that could measure the whole value of ROI in marketing communications. In pre-digital times one such metric that all brands, and especially those in the FMCG sector,...
Content Marketers: 3 Fundamental Truths to Guide You in Content Strategy Development
Do you feel inundated with all the marketing buzz words, tips, principles, advice, etc., telling you how to improve your content strategy development? I do! The amount of marketing buzz the modern marketer has to deal with is growing exponentially, reaching...
Social media analysis vs Consumer brand surveys
Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...
Arsenic in food: consumers concerned but brands not implicated… yet
Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter...
