Insights
More with analytics
Buy Now, Pay Later Has a Big PR Problem. Here’s How to Solve It
View a one-page infographic summary of the analysis Buy Now, Pay Later (BNPL) has enjoyed explosive growth in the UK during the pandemic and now, during the cost-of-living crisis, it has established itself as one of the most widely used forms of credit....
High Stakes: How Cyber Threats and the Digital Rush Shaped the Global Gaming Expo 2023
The excitement that has taken hold of the gaming industry in recent years was on full display at the Global Gaming Expo in Las Vegas last week as more than 25,000 attendees representing more than 125 countries got a first-hand look at gaming innovation. To see what...
3 Essential Strategies for Measuring Destination Brands
View a one-page infographic summary of the analysis In the intricate world of country and place branding, measuring success is a complex task riddled with unique challenges. Place brands are multifaceted, encompassing various aspects like culture, history, geography,...
Navigating the Turbulent Waters of Energy Giants’ Reputation: A Deep-Dive with Commetric’s Senior Consultant, Sofia Tzamarelou
In the intricate and often turbulent world of the energy sector, managing and measuring corporate reputation presents a formidable challenge. The sector, dominated by behemoths like Shell, BP, Chevron, and ExxonMobil, is perpetually under the scrutiny of various...
From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications
Download Commetric's comprehensive media analytics report on clinical trial communications. Communicating clinical trial results is one of the biggest challenges for PR and comms pros in pharma. Distilling scientific data into comprehensible messages that resonate...
AI, Partnerships and Protesters: Inside the Media Frenzy at DSEI London 2023
From 12 to 15 September, the core of the defence industry met at Excel London for the 2023 edition of the Defence Security and Equipment International, DSEI in short. The show included big names like BAE Systems, Lockheed Martin, Thales and Rolls Royce,...
Is Banking’s Crisis PR Stuck in the Stone Age? Why Media Analytics is Crucial for Today’s Cybersecurity Challenges
View a one-page infographic summary of the analysis Traditionally, banking has maintained a reputation for having one of the most mature and collaborative approaches to cybersecurity. However, in the current climate of the cost-of-living crisis, which has heightened...
Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do
View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies
In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L'Oréal. Managing media reputation is no longer a luxury—it's a...
