Latest thinking
Social Media Meets Artificial Intelligence: Understanding Trump’s and Biden’s Hard Core Supporters on Twitter
The much polarised rhetoric around the US Election 2020 provides us with a unique opportunity to study how language is used by specific subpopulations talking about specific topics. In this example, we are most interested in getting insights on how some key words are...
Is Digital Advocacy the Future of Public Affairs? Jamie Oliver Shows Us How It’s Done
Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
Why Do Climate Communications Fail? A Strategic Communications Perspective
Why do science communications so often fail to achieve their objectives? Earlier this year the World Health Organisation (WHO) hired public relations firm Hill+Knowlton Strategies to develop a communications programme in the context of the intense criticism levelled...
Biden Beats Trump on All Social Media Platforms
With the US election around the corner, we decided to analyse the social media performance of the two presidential candidates- Donald Trump and Joe Biden. We looked into all their posts on Twitter, Facebook, and Instagram for the period July- October 2020, and the...
Brand Boycotts: Lessons From the Latest Social Media Storms
We previously used Commetric's Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus on the...
Commetric’s Research Into Co-Op Controversy Quoted in PR Week
Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: 'Full-blown crisis averted, but brands should avoid gut reactions on social'“. Read the article here. On 4 September, Andrew Neil banned...
Consumer Boycotts: How Can PR Deal With the New Era of Activism?
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
Consumer Boycotts: The 5 Most Controversial Brands in the Media Right Now
Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...
Premier League 2020-2021: Which New Players Made the Biggest Media Impact?
To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...