Latest thinking

Brand Boycotts: Lessons From the Latest Social Media Storms

Brand Boycotts: Lessons From the Latest Social Media Storms

We previously used Commetric's Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus on the...

Commetric’s Research Into Co-Op Controversy Quoted in PR Week

Commetric’s Research Into Co-Op Controversy Quoted in PR Week

Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: 'Full-blown crisis averted, but brands should avoid gut reactions on social'“. Read the article here. On 4 September, Andrew Neil banned...

Commetric Wins 5 AMEC Awards

Commetric Wins 5 AMEC Awards

We are very proud to have been distinguished at the AMEC Awards 2020 in five categories. Our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified won silver for Best multi-market reporting and a bronze ‘Step change award’ for...