Latest thinking
CES 2020: A Sneak Peek at Our Automated Future
Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...
Consumer Well-Being, Sustainability and LGBTQ+ Issues: Our Most-Read Media Analyses of 2019
2019 was another year whose headlines were dominated by Trump and Brexit. However, it was also a year which saw a growing media focus on topics involving corporate social responsibility (CSR). High-profile media outlets got into the habit of scrutinising companies for...
Beer in the Media: A Tale of Shifting Consumer Tastes
Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
Single-Use Plastic: Media Analysis Report
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
Single-Use Plastic in the Media [Infographic]
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
Quantum Computing: The New Race for Tech Supremacy
"Quantum" is quickly becoming a tech buzzword like "AI" or "Big Data", as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz around quantum computing when...
Consumer Activism: A Growing Threat to Corporate Reputation
While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...
3 takeaways from PR Week’s Measurement Conference 2019
Maya Koleva, Head of Research and Insight at Commetric and Director at the AMEC International Board, shares her thoughts on the PR Week’s Measurement Conference 2019. As a relatively new conference-goer, I am one of those who writes down notes like a nerdy...
Lime partners with Commetric for pan-EMEA media monitoring and analytics
London – 13 November 2019 – Lime, the global leader in micromobility, has partnered with reputation analytics firm Commetric to measure the impact of its communication efforts and to understand the media conversation around smart mobility. Following a competitive...