Latest thinking

CES 2020: A Sneak Peek at Our Automated Future

CES 2020: A Sneak Peek at Our Automated Future

Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...

Beer in the Media: A Tale of Shifting Consumer Tastes

Beer in the Media: A Tale of Shifting Consumer Tastes

Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...

Single-Use Plastic: Media Analysis Report

Single-Use Plastic: Media Analysis Report

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...

Single-Use Plastic in the Media [Infographic]

Single-Use Plastic in the Media [Infographic]

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...

Quantum Computing: The New Race for Tech Supremacy

Quantum Computing: The New Race for Tech Supremacy

"Quantum" is quickly becoming a tech buzzword like "AI" or "Big Data", as a growing number of companies boost their investments in what is largely perceived as the future of computing. The global mainstream media created a real buzz around quantum computing when...

Consumer Activism: A Growing Threat to Corporate Reputation

Consumer Activism: A Growing Threat to Corporate Reputation

While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...

3 takeaways from PR Week’s Measurement Conference 2019

3 takeaways from PR Week’s Measurement Conference 2019

Maya Koleva, Head of Research and Insight at Commetric and Director at the AMEC International Board, shares her thoughts on the PR Week’s Measurement Conference 2019. As a relatively new conference-goer, I am one of those who writes down notes like a nerdy...