PR Measurement Twitter Influencer Index 2021

The Power of Technology and Human Analytics

The PR Measurement Twitter Influencer Index uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers actively participating in the Twitter discussion around PR analytics and communications measurement and evaluation. The Index is based on both quantitative and qualitative evaluation of English language Twitter data and does not pretend to present the most influential Twitter users. A detailed description of our process and methodology can be found after the influencer table at the bottom of the page.

Methodology

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