Energy drinks: Media analysis report

  • Energy drinks, which represent 92% of the energy market, frequently appear in headlines across the global mainstream media, mostly in a negative light, as their health effects are wrought with controversy.

 

  • Analysing the most prominent messages conveyed by high-profile publications, we discovered that the media’s recent focus has been on the cardiac dangers energy drinks may present followed by concerns over high caffeine and sugar content.

 

  • The media conversation has also been concentrated on soft drinks giants such as Coca-Cola and PepsiCo, which have been pushing into energy drinks as their popularity steadily rises and consumer tastes shift away from fizzy sodas.

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