Identifying influencers and stakeholders – an insight driven approach

The presentation uses case studies to show how influencer network analysis can help understand your brand influencers.

  • Who are the influencers?
  • How does your brand ambassador, company or senior executive compare?
  • What are the current trending topics?
  • Is there any whitespace?
  • Where is the conversation taking place?
  • How are stakeholders and influencers connected?
  • Which journalists are reporting on which issues and influencers?
  • Is your outreach or influencer programme moving the needle?

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