Sustainability in FMCG: Media Analysis Report
To analyse how the FMCG industry’s sustainability credentials have been reflected in the media, Commetric compiled a report assessing the media profile and performance of 10 key FMCG players – Unilever, Nestlé, PepsiCo, Coca-Cola, Danone, Procter & Gamble, Mondelez, Mars, Colgate-Palmolive and Anheuser-Busch.
We sourced and qualitatively analysed 290 English-language articles published between October 2020 -October 2021 in a set of pre-defined global publications. These comprised top mass media outlets like Reuters, the New York Times, Forbes and the Guardian.
The research employs a set of metrics that can be utilised for benchmarking and competitive analysis. These include share of voice, key topics and messages pertaining to each company, sentiment and most influential spokespeople.
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