Unilever: Corporate and Brand Media Insight

Why You Need This Report

Struggling to accurately measure and manage your FMCG brand’s reputation in a volatile media landscape? You’re not alone. The stakes have never been higher, and getting it wrong can cost you market share, consumer trust, and even investor confidence.

While other solutions offer a narrow view, our AI-enabled Media Analytics Report offers unparalleled, large-scale listening capabilities to deliver critical competitor insights that most services can’t match. We don’t just track your brand; we uncover insights that can help you mitigate risks, seize untapped market opportunities, and carve out a decisive competitive advantage.

What’s Inside:

• Corporate News Review: A deep dive into Unilever’s media coverage, with highlights including coverage by key markets, sentiment breakdown, coverage by key business and reputation drivers, message delivery, spokespeople and commentators, and ESG analysis.
• Sector Benchmarking: Understand how Unilever’s reputation stacks up against L’Oréal and P&G in key business and reputation pillars.
• Social Media Overview: Measure and analyse earned social media coverage for Unilever, L’Oréal and P&G
• Global Media Overview: A real ‘big-data’ perspective of the media reputation of Unilever, L’Oréal and P&G, utilising Commetric’s AI-driven ComVix platform, which tracks more than 400 business events covered by the media and determines which events post a reputational risk for the company and their sector.