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Tobacco Companies Shouldn’t Become Health Brands to Fix Their Reputation. They Should Focus on These Issues Instead
Our analysis of the media debate around the demonised tobacco industry found that companies' efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and comms...
The Mobile World Congress 2023 Offered a Glimpse Into the Future of Telco PR. Here’s What You Should Know
The annual Mobile World Congress (MWC) trade fair brought together world leaders in mobile and telecommunications to discuss the future of technology and gain media exposure along the way. Our analysis of the media debate around the event found that PR and comms pros...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right
Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year's Black History Month found that It’s essential to amplify diverse voices rather...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies
Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
![Veganuary 2023 [Infographic]](https://commetric.com/wp-content/uploads/2023/02/infographic-cover-veganuary-400x250.jpg)
Veganuary 2023 [Infographic]
Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of...
Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis
The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Our media analysis found that alcohol emerged as a new competitive arena, while the most...
Diversity, Sustainability and Regulation: What Are the PR Takeaways from ICE London 2023?
The biggest event in the gaming calendar, ICE London, set a new attendance record, as it returned to full-scale post-pandemic this February. Our analysis of the media debate around the event showed that safer gambling moved centre stage, while gambling companies...
What Do Layoffs Mean for Big Tech’s Reputation? A Media Analysis
The high-flying tech industry is facing a reckoning as the economy slows, with companies like Amazon, Google and Microsoft making headlines with their massive layoffs. Our media analysis found that the tech industry became the centre of the inflation narrative and...
What Can We Learn About Vegan Comms from Veganuary 2023? A Media Analysis
Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of...
