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How Do CEOs Talk About Sustainability? Analysing the CEO’s Role in Building Green Reputation
As consumers increasingly expect CEOs to take a stand on climate change, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent in the media conversation around sustainability. We found that CEOs from...
Is Sustainability No Longer Enough? Mapping the New Regeneration Trend
At a time when almost every major brand focuses its PR efforts on boasting sustainability credentials, some companies have started to differentiate themselves by talking about regeneration - a concept denoting a more proactive change. Our media analysis found that...
Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?
As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
Metaverse: Will Facebook Control the Narrative Around the Future of the Internet?
"Metaverse" became the latest buzzword as Facebook announced its rebranding, but many companies have been using the term well before the social media giant. Commetric's analysis found that gaming companies like Roblox and Epic Games have been among the early metaverse...
How Can FMCGs Turn Sustainability Into a Reputation Driver? A Competitor Benchmark Analysis
As consumers become more eco-conscious and the media continues to scrutinise companies for their environmental footprint, fast-moving consumer goods players have incorporated sustainability initiatives as a central part of their PR and comms strategies. Assessing the...
Alzheimer’s in the Media: How Has the Latest Progress Changed Pharma Comms?
For a long time, the media debate around Alzheimer's has been dominated by news of failed clinical trials – giants such as Merck, Eli Lilly and Pfizer, as well as lesser-known companies like Axovant and Prana Biotech, have all announced defeats in...
Mental Health: How Can Healthcare Companies Join the Wider Debate?
The COVID-19 pandemic has exacerbated preexisting mental health challenges, giving a stronger impetus to the debate around depression and anxiety in both healthcare and mass media. Our media analysis found that the conversation in health industry outlets was mainly...
Machine Learning Meets Media Analysis: From Hype to Reality
First appeared on the AMEC website as part of AMEC's Tech Hub initiative. There is hardly any industry that has not jumped on the AI and Big Data Analytics bandwagon yet, but one notably lags- Public Relations (PR) and Communications. A possible reason for this is...
Cannabis Drinks: How Can PR Normalise the Industry?
The market for cannabis drinks is expanding rapidly, with more and more states legalising marijuana, but mainstream consumer packaged goods marketers are often cautious about entering this industry due to an enduring stigma. Our media analysis found that Canopy Growth...
