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Apple’s intelligent AI move: Can a second-mover strategy pay off?
Apple's long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide automated...
Smart meters need smarter comms: How energy players can reframe the debate
While energy providers focus on the technical problems around the UK smart meter rollout, they’re failing to address the underlying reasons smart meters face such resistance. The context: Smart meters – electronic devices that record energy consumption...
Offshore wind’s future is a PR battle against misinformation. How to win it?
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
The ASCO 2024 narrative shift: In oncology, less is becoming more
ASCO's focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
All talk, no trust: Why consumers don’t (yet) buy into AI in finance
The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...
Regenerating ESG: why FMCG brands need to go beyond sustainability
To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
Recycling can soon become a reputational risk. Here’s what FMCG can do
As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What's happening: We all do it. We purchase food and drink items, we see labels like "100% recyclable" or "100% recycled" on the plastic packaging, and our...
Pre-bunking: how pharma can combat misinformation on social
As healthcare communicators have struggled to combat statin misinformation with traditional debunking strategies, our study reveals how "pre-bunking" can be much more effective. The context: While statins - the most popular class of cholesterol-reducing drugs - are a...
Relaunching the Commetric brand
An updated brand shows a new face, a new promise and an indication of real change for a business aiming to thrive in an evolving industry. All brand design work can be dismissed as ‘fluff’ for those who are inclined to think so. But for many who work in marketing,...
