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Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management
View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways
An estimated 33,000 people walked the halls of the European Society for Medical Oncology's (ESMO) 2023 gathering. The event - which has a reputation for being the most influential oncology congress - is used by many pharma companies as a platform for major...
Buy Now, Pay Later Has a Big PR Problem. Here’s How to Solve It
View a one-page infographic summary of the analysis Buy Now, Pay Later (BNPL) has enjoyed explosive growth in the UK during the pandemic and now, during the cost-of-living crisis, it has established itself as one of the most widely used forms of credit....
High Stakes: How Cyber Threats and the Digital Rush Shaped the Global Gaming Expo 2023
The excitement that has taken hold of the gaming industry in recent years was on full display at the Global Gaming Expo in Las Vegas last week as more than 25,000 attendees representing more than 125 countries got a first-hand look at gaming innovation. To see what...
3 Essential Strategies for Measuring Destination Brands
View a one-page infographic summary of the analysis In the intricate world of country and place branding, measuring success is a complex task riddled with unique challenges. Place brands are multifaceted, encompassing various aspects like culture, history, geography,...
Navigating the Turbulent Waters of Energy Giants’ Reputation: A Deep-Dive with Commetric’s Senior Consultant, Sofia Tzamarelou
In the intricate and often turbulent world of the energy sector, managing and measuring corporate reputation presents a formidable challenge. The sector, dominated by behemoths like Shell, BP, Chevron, and ExxonMobil, is perpetually under the scrutiny of various...
From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications
Download Commetric's comprehensive media analytics report on clinical trial communications. Communicating clinical trial results is one of the biggest challenges for PR and comms pros in pharma. Distilling scientific data into comprehensible messages that resonate...
AI, Partnerships and Protesters: Inside the Media Frenzy at DSEI London 2023
From 12 to 15 September, the core of the defence industry met at Excel London for the 2023 edition of the Defence Security and Equipment International, DSEI in short. The show included big names like BAE Systems, Lockheed Martin, Thales and Rolls Royce,...
Is Banking’s Crisis PR Stuck in the Stone Age? Why Media Analytics is Crucial for Today’s Cybersecurity Challenges
View a one-page infographic summary of the analysis Traditionally, banking has maintained a reputation for having one of the most mature and collaborative approaches to cybersecurity. However, in the current climate of the cost-of-living crisis, which has heightened...
