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Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do
View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies
In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L'Oréal. Managing media reputation is no longer a luxury—it's a...
How Media Analytics and White Space Mapping Can Transform Open Banking Communications
View a one-page infographic summary of the analysis Open banking - a system that provides third-party access to financial data through the use of application programming interfaces (APIs) - arrived in the UK in 2018 as an initiative aimed at boosting competition...
Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen
Download Commetric's comprehensive media evaluation report on mergers and acquisitions (M&A) in the healthcare sector In today’s complex healthcare and media landscape, stakeholder mapping has never been more vital for pharma M&A communications. For corporate...
8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?
Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....
Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem
View a one-page infographic summary of the analysis What's the problem: While companies developing generative AI, from pioneering start-ups like OpenAI and Anthropic to established Big Tech entities like Microsoft, Google, Adobe and Snapchat, are leveraging PR and...
Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?
View a one-page infographic summary of the analysis What's the problem: In today's dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as potent and...
Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy
As the media portrays offshore wind as crucial for the energy transition, energy companies like Equinor and Shell have utilised technological innovation narratives to establish their leadership role in renewable energy efforts. Our media analysis found that the...
Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future
UK neobanks, once hailed as revolutionary disruptors set to redefine the financial landscape, are now under scrutiny, with many industry commentators questioning their long-term viability. So what should comms execs in finance know? To find out, we analysed 773...
