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Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath
Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
AI in Action: Transforming Media Analysis with Commetric’s Innovation Team
At the forefront of the burgeoning IT sector in Bulgaria, Commetric is pushing the boundaries of media analytics and measurement by incorporating cutting-edge AI technologies. Our diverse and skilled tech teams are developing proprietary AI-driven solutions that cater...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling
A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
The UK Mortgage Crisis Demands New Approaches to Financial Comms. Here’s What PR Pros Should Know
The mortgage crisis in the UK has dominated the media conversation in recent months due to rising interest rates, potentially impacting over 2 million mortgage holders and causing economic slowdown fears. Our media analysis found that banks' reactions to the crisis...
The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy
Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation
by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways
The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis' Kisqali was widely praised for its promise of boosting...
This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community
Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar
In the current global business landscape, communications and PR professionals are increasingly relying on analytics to drive strategic decisions and showcase their value. In a dynamic and insightful Commetric webinar on "Mastering Global Media Analysis: Best Practices...
