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Gender-Neutral Fashion: A Millennial Whim or a Trend to Stay?
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
Management Consulting and Brexit: Offering Expertise in Uncertainty
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
Dairy Alternatives in the Media: The Birth of the Post-Milk Generation?
The growing popularity of the health and wellness trend, alongside the pervasive veganism and flexitarianism movements, have put the dairy alternatives market on the investment radar of many players in the food and drink industry. Global demand for plant-based...
Generics in the Media: Pricing Battles and Reputational Challenges
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
From Media Data to Reputation Analytics: A Case Study of Deutsche Bank
"We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank's CEO, in a statement announcing a radical transformation of Germany's biggest lender. The proclamation...
Biosimilars in the Media: Pharma’s New Market Disruptors?
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
G20 Summit 2019: How the Media Saw It
The annual meetings of the world’s most powerful leaders are among the most widely covered global events in the media, with the messages conveyed by the Group of 20 (G20) making an immediate impact on markets and investment sentiments. As such, we might suggest that...
Cannes Lions 2019: Winners in the Media
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
GMOs in the Media: The Genetics of a Spicy Debate
While top-tier media outlets are generally unanimous in considering genetically modified organisms as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
