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The Qatar World Cup Controversy: What Are the PR Takeaways for Brand Sponsorships?
The FIFA World Cup is usually a huge event for advertisers, but this year, it's mired in controversy due to Qatar's questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty International...
PR Measurement Twitter Influencer Index 2022
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
![Energy Drinks [Infographic]](https://commetric.com/wp-content/uploads/2022/11/Energy-Drinks-Infograpic-cover-400x250.png)
Energy Drinks [Infographic]
To see how the energy sector could improve its reputation, we analysed 651 English-language articles published in the last two years in mass media outlets like the New YorkTimes, the Guardian and Reuters and in specialised industry publications...
What Does Musk’s Twitter Takeover Mean for PR and Comms? A Media Analysis
Elon Musk's controversial Twitter deal continues to generate headlines every day, reporting on a number of crises, such as the firing of thousands of employees or the growing number of companies rethinking their presence on the platform. Our media analysis...
How Can Energy Drinks Fix Their Unhealthy Reputation? A Media Analysis
While energy drinks are experiencing an upheaval, they still appear in headlines across the global mainstream media mostly in a negative light, as their health effects are wrought with controversy. Our media analysis suggests that energy drinks companies should look...
Cashless Payments, Safety and Responsible Gambling: What Trends Emerged During Global Gaming Expo 2022?
The media conversation around the 2022 edition of the Global Gaming Expo told a story about an industry that quickly recovered from the pandemic and that seems immune to the current financial crisis. Our media analysis found that squashing the illegal market remains a...
Artwashing: What Should PR and Comms Know Before Sponsoring the Arts?
Although accusations of artwashing are still not as widespread as those of greenwashing or pinkwashing, the use of the term across media outlets is gradually increasing - meaning that it could soon transform into a serious reputational danger for brands which include...
How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?
This analysis was originally published on the Institute for PR's website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as...
ESMO 2022: How Did An Oncology Congress Manage to Create Media Buzz?
This year's European Society for Medical Oncology (ESMO) Congress was closely followed by specialised pharma outlets and managed to generate interest in daily media as well. Our media analysis found that a new study linking pollution with lung cancer...
