Insights
More with analytics
What Crisis Comms Lessons Can We Learn from Ferrero’s Kinder Recall? A Media Analysis
At the beginning of April 2022, Ferrero, one of the biggest chocolate and candy companies in the world, recalled Kinder Surprise products in the United Kingdom over a link to cases of salmonella, mostly in young children. A few days later, the company extended the...
Sustainable Finance: What is PR’s Role in ESG Investing?
Sustainable finance reached record growth last year and is poised for continued growth in 2022, with major financial institutions making renewed efforts towards their ESG-related activities as pressure from global regulatory bodies mount with rising climate change and...
Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?
Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
Net Zero: How Should PR and Comms Approach the New Sustainability Trend?
The net zero notion has quickly become mainstream among countries and corporations, serving as a new branding exercise showcasing a commitment to sustainable development. Our media analysis found that the US and UK are ahead in the race to position themselves as net...
Crypto’s Environmental Impact: How Can Crypto Companies Rebrand Themselves as Green?
Awareness of crypto's estimated carbon footprint has been steadily growing, with 2021 seeing much more media content and engagement around that issue. As Tesla dictated the debate with its decision to no longer accept Bitcoin over climate concerns, many crypto mining...
Upcycling: How Can the New Trend Be Used in Sustainability Comms?
Amid the ever-growing consumer focus on sustainability, upcycling has started to become a noticeable trend as part of the wider media conversation around overconsumption in a world where many industries rely on annual refresh cycles. Our media analysis found that...
Biodiversity: How Can PR and Comms Help With Preserving Our Nature?
Although the concept of biodiversity is not that popular in comparison to climate change, an increasing number of scientists and activists are making the case that the two issues are closely linked and need to be tackled together. Our analysis found that the media...
Dubai Expo 2020: What Nation Branding Lessons Can We Draw?
The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...
How Can PR Help Companies in the Wild West of Crypto? A Media Analysis
As people’s interest in crypto has skyrocketed, 2021 was a record year for the market - and nearly every major media outlet started to report on crypto developments. Our media analysis found that Biden's new tax rules and China's ban on crypto trading made...
